Further Audience Research

Focus Group Meeting held at Worcester Sixth Form College on 22-11-10.

From our focus group meeting we gained some valuable feedback. Our focus group consisted of 5 members suited to our target audience.

We found out that..

• We had a nice idea, but it wasn't original, it came across as a typical grime video.
• The ethnicity of the performer was not correct.
• As they are part of the target audience they were happy that we were using the genre Grime.
• Some people felt that we weren't entirely sure on what was going on in our music video.
• More effects would make the video more interesting..e.g use of black and white, depth of field etc..
• Our chosen locations are on the street - this may be dangerous due to traffic.

IMAGES FROM FOCUS GROUP MEETING