Technology Targets

• My first target for this week is to go into Photoshop and research into what every tool does.
• Secondly I want to experiment using different effects on Photoshop, I want to experiment so I can see what my final Digipak will look like. I will use effects such as changing images to black and white.
• Finally I will go on the editing suite and look at the all the tools again, I haven't been on the editing suite since last year so I need to know what every tool does.

Creativity

This week we were told to do something creative, so for this task we decided to start out animatic storyboard. We started to sketch out the shots for our music video. We will eventually use a digital SLR camera to take photo's of our sketches and turn them into an interactive storyboard on youtube. This will then help us film our music video.

Creativity is the way in which something original is created. Creativity is thought to be something you are born with, creativity is something which cannot be taught.

Costumes/Props

These are our main cast members -

Name Of Cast Member - Matthew Murphy

Playing - Frisco

Costume needed -Casual Clothing E.g Jeans, Hoodie, maybe a New

Era Cap as our artist wears this quite alot.

Props Needed - Microphone (maybe.)

Name Of Cast Member - Brad Heason

Playing - Backing People e.g Playing Gang Member used an an extra to add effect that we are in a large group as this is used quite a lot in a grime video.

Costume needed - Normal everyday clothing as we are part of this target audience.

Props Needed - None.

Name Of Cast Member - Nathan Chiverton

Playing - Gang Member.

Costume needed - Typical Grime Clothing, Cottons, T Shirt.

Props Needed -None

Name Of Cast Member - Rico Maglifore

Playing - Backing People e.g Playing Gang Member used an an extra to add effect that we are in a large group as this is used quite a lot in a grime video.

Costume needed -

Props Needed -

Name Of Cast Member - Matt Staff Brett

Playing - Backing People e.g Playing Gang Member used an an extra to add effect that we are in a large group as this is used quite a lot in a grime video.

Costume needed -Casual Clothing, already have the clothing no need to purchase anything new.

Props Needed -None.

Each performer will be in charge of their own costumes as we are able to rely on them due to them being our friends.

Test Shoots

Photos of our cast members.

Here are some photos of potential cast members. We will discuss why they are suitable for our video

Photos on Prezi

Here are photos of our cast members, these photos were taken just to show who we are using for our media video. We will take further pictures later on to show our cast in costume and location. We have used these actors as they are reliable, the people we are going to use are all part of our friendship group and fit into our target audience. First of all we were looking to use a black male to play the main role in our video, but unfortunately we were unable to find a suitable actor for the role.

Moodboard Feedback

To gain more research into our target audience we put our mood board on the popular social networking site face-book. We did this as many people within our target audience use this site and we thought we would gain good feedback

The questions we used were pretty brief as this was only extra research..

From our feedback we found out that..

People on facebook didnt take our moodboard very seriously, we only gained a few good responses but some peoples feedback on our mood board wasn't very good feedback.

Our target audience recognised that we were aiming our video at Boys and the genre was Grime, some people thought our video was aimed at Girls as well, they may have got this impression as they was an image of a boyfriend and girlfriend on the mood board, this makes it quite feminine.

Secondly from our feedback we found out that people liked the way our mood board was constrcuted, they liked the way our images were placed on a black background so the images stood out.

Finally our audience recognised we were aiming our video at 'badmans' this is a phrase used to describe a typical city boy.

Further Audience Research

Focus Group Meeting held at Worcester Sixth Form College on 22-11-10.

From our focus group meeting we gained some valuable feedback. Our focus group consisted of 5 members suited to our target audience.

We found out that..

• We had a nice idea, but it wasn't original, it came across as a typical grime video.
• The ethnicity of the performer was not correct.
• As they are part of the target audience they were happy that we were using the genre Grime.
• Some people felt that we weren't entirely sure on what was going on in our music video.
• More effects would make the video more interesting..e.g use of black and white, depth of field etc..
• Our chosen locations are on the street - this may be dangerous due to traffic.

IMAGES FROM FOCUS GROUP MEETING

Moodboard

Here is my mood board. I included many images to do with my genre Grime. I have included images such as existing artists within this genre, clothing my target audience would wear such as Nike air max trainers, Vans and a new era cap, the car they might drive, sports they may play and films they may watch, this mood board relates to my target audience profile.

Our Pitch and Post Pitch Feedback

Here is our pitch..We successful showed this to the rest of our media group.

Our pitch included the following:

Video Influences

Health and Safety

Our chosen music video

Audience Profile

Permission of our artist

Possible Location(s)

Theorists

Moodboard

During our pitch the rest of our class were asked to fill out feedback to show us what they liked/ or how we could improve..

Here are all our comments we received are our pitch.

Question One - Comments on suitability for stated target audience?

From this question we gained valuable feedback. The majority of our peers commented that our target audience is well suited to the genre, This shows we spent a lot of time when thinking about our intended target audience. We found our target audience by creating a detailed audience profile and already having an understanding of the Grime genre, our audience profile described a stereotypical Grime listener.

Our peers commented comments such as..

'Very detailed and well put across', 'Clear audience profile, very well suited for the genre', 'I feel song would suit the target audience effectively.

Question Two - Comments on the originality of the idea?

From this questions we gained mixed feelings. A few commented that our idea wasn't very original so it could come across as boring, but other pupils said that our idea could be interesting if our video was completed to a good standard. e.g Making it more entropic than a normal Grime video. This feedback was good as we now know we have to make our video different in some way, we could make it different by making our video look very professional as many Grime videos look very home-made due to the camera being hand-held.

Here is some feedback from this question - ' Very mainstream but does have aspects of original ideas. 'Been used a lot, not very original, try not to copycat'. 'Original, but could be very good if done well and made different.'

Question 3- Comments and thoughts on the logistical arrangements?

From this question we gained valuable feedback, many people commented that our locations were well thought about, this was good as we wanted to see what people reactions would be of us filming on the streets, also we had good feedback from our healthy and safety points. We also gained a few criticisms from this question.. a pupil commented 'Back up plan if weather isn't suitable?' We need to think hard about this as most of our videoing is due to be filmed outdoors. We also need to plan on how we are getting to our chosen locations, this needs to be thought about thoroughly as a lot of planning is needed, we need to travel to locations safely and carefully with all our filming equipment.

Question 4- Comments on the technical aspects of the idea - does it sound achievable with the college equipment?

All of the class said our idea was very much achievable with the college cameras, all we need to do now is film our video to a very high standard.

Question 5 - Does the idea sound realistic?

Again the majority of our media group said our idea was realistic, but our song needs to match the video. We need to think fully about whether we want our video to be amplifying or illustrative.

Question 6 - Overall, does this idea sound exciting and achievable?

'Sounds achievable and exciting', .Yeah, not al ot of people have done a video in this genre or style, so i think it would be interesting to see what it looks like overall', 'this idea sounds achievable and potentially exciting for this genre of music'.

From this we found out that a lot of people were interested in seeing how our video will turn out, I hope our video looks very professional once finished.

Overall all of feedback was mostly good and it is good that people have told us how we can improve and make a better music video.

After our pitch We spoke to our media teacher, he gave us a few targets. These were;

1.Think about ethnicity of performers and other cast members as most Grime artists are black.

2.Think through filming times. e.g At night and the safety involved.

3.Practice filming in low lighting.